Rex Tseng

About me

I’m Rex Tseng, a product designer and design manager based in Taipei. Eight years in product design, four of them leading teams, almost all of it in crypto and fintech: exchanges, NFT and DeFi products, and growth design at scale.

I entered crypto in 2018 and have stayed for the technology and the pace of change. I enjoy digging into token economics, business models and financial derivatives, which helps when one screen has to explain a complex product.

I trained in multimedia design and studied visual effects in the UK, which is why motion and craft run through my work. Alongside product work I have taught UI/UX, coached designers through a mentorship programme and written about design on Medium.

Experience

  1. Bitget

    • Design Group Leader (Growth)Sep 2024 – Aug 2026

      Led product design for the Growth team across web and app: acquisition, activation, conversion and campaign experiences, with product, engineering, data, operations and business teams. Led a six-person growth design team and brought AI-assisted workflows into its daily work.

    Related workBitget Homepage RedesignDesign Direction at Bitget

  2. Gate.io

    • UED Manager (Financial Products)Feb 2024 – Sep 2024

      Led a team of seven designers across financial products: structured products, quantitative trading, rebates and institutional services.

  3. Binance

    • Lead Designer (NFT & DEX)Jan 2023 – Aug 2023

      Built a decentralised NFT trading platform from scratch, including its brand, UI/UX and design system, leading two designers.

    • Lead Designer (Fan Token & Turkey Exchange)Jun 2021 – Jan 2023

      Sole designer across the full product until launch, then built a team of two UI/UX designers and a user researcher.

    • Sr. UI/UX Designer (Fiat & Turkey Exchange)Dec 2020 – Jun 2021

      Fiat deposit and withdrawal flows, cross-border payments and charity fundraising projects.

    Related workBinance Fan TokenBinance NFT

  4. OneDegree

    • Senior Designer (To C Product)Jun 2020 – Dec 2020

      Online application flows for home and pet insurance, plus partner products. Mentored a UI designer and a UX designer.

    Related workOneDegree

  5. Machi X & Mithril

    • Product Designer (Machi X)Sep 2018 – Dec 2019

      Set the product design guidelines and led two designers on the responsive website and the iOS and Android app.

    • Sr. UI/UX Designer (Mithril)Jun 2018 – Jul 2019

      VAULT UI design and motion graphics, working with one other designer.

    Related workMachi XVAULT

Recognition and teaching

  • Binancian Star: Most User FocusedIndividual award, Dec 2021
  • UI/UX Design TeacherXUEMI & Appedu Design Institute, Jan – Jun 2021
  • CoachXChange Mentorship Program, Sep 2018 – Feb 2019
  • Panel SpeakerTaiwan UI/UX Designer Group, Mar 2018
  • Gold AwardYouth Innovative Design Festival, 2014

Education

  • Bachelor of Design, Multimedia DesignNTCUST, 2010 – 2014
  • Exchange programme, Visual EffectsDe Montfort University, UK, Jun – Dec 2014

Skills

Product design

  • UI/UX
  • Prototyping
  • User research
  • Motion graphics
  • Illustration

Development and tools

  • HTML and CSS
  • Front-end prototyping
  • AI-assisted design workflows
  • Google Analytics

Ways of working

  • Design management
  • Scrum and Agile
  • Video editing
  • Photography