Rex Tseng

Rex Tseng · Design Manager

I turn complexproducts intosystems thatmove.

Product design, growth and AI. From finding the signal to making it real.

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  1. Signal
  2. System
  3. Momentum
  4. Impact

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The thinking, made real.

Bitget homepage UI: stock and CFD cards beside a list of popular coins, over a glass ribbon on black.

Bitget · Product & growth

Bitget Homepage Redesign

A new visual language, built around the first conversion.

Bitget’s homepage redesign connects research, information hierarchy and 3D motion. I owned the work from early research through launch and the analysis that followed.

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How I move a product forward

From a question to a way forward.

  1. Signal

    Understand what matters.

    Start with the audience, the business goal and the constraints. Find the problem the design needs to solve.

  2. System

    Make the logic repeatable.

    Turn decisions into a visual language, reusable modules and shared rules the team can build on.

  3. Momentum

    Bring people into the work.

    Align design and engineering early, test the trade-offs and guide the work through iteration.

  4. Impact

    Look at what changed.

    Follow the work through launch. Read the outcomes alongside the context, and bring the learning into the next iteration.

Technology is the medium. Systems thinking is the through line.

Design Manager for growth, design systems and AI-native teams

I lead design in crypto and fintech, where most screens carry a business metric. At Bitget I rebuilt and led a six-person growth design team, accountable to product leadership and to growth OKRs at the same time.

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