Rex Tseng · Senior Product Designer
Product design, growth and AI. From finding the signal to making it real.
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Bitget · Product & growth
A new visual language, built around the first conversion.
Bitget’s homepage redesign connects research, information hierarchy and 3D motion. I owned the work from early research through launch and the analysis that followed.
Explore the caseBitget · Design systems
How we design product landing pages with shared modules, content variants and responsive composition.
How I move a product forward
Signal
Start with the audience, the business goal and the constraints. Find the problem the design needs to solve.
System
Turn decisions into a visual language, reusable modules and shared rules the team can build on.
Momentum
Align design and engineering early, test the trade-offs and guide the work through iteration.
Impact
Follow the work through launch. Read the outcomes alongside the context, and bring the learning into the next iteration.
Technology is the medium. Systems thinking is the through line.
I design responsive websites and native iOS and Android apps for crypto and fintech, and I care about the details that make dense financial screens readable: hierarchy, interaction and motion.
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